18.03.2020
By Sophie Beresiner

The Wild Ones

Cruelty-free makeup inspiration to point you in a positive direction. There is beauty in nature, literally.
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BEAUTY DIRECTION I SOPHIE BERESINER

Makeup Artist | Andrew Gallimore

Photographer I Daniel Thomas Smith

In the makeup world, cruelty-free beauty is an ever growing movement towards feeling and doing better when it comes to our love of products. No animal testing, no selling in countries where animal testing is enforced, no animal testing in any ingredients that comprise the products. It’s how we nurture nature.

And ethically better makeup does not mean boring, natural, neutral. Far from it in fact, as makeup artist and staunch vegan Andrew Gallimore showed us when he created these aspirational looks with some of the kindest parts of his kit.

If going cruelty free is a beauty commitment you want to make, we can help highlight some of our favourite Leaping Bunny, PETA or Choose Cruelty Free certified brands, and then show you some amazingly creative things you might want to do with them.

MAKE UP BY ANDREW GALLIMORE

Beetle-Bum

Maybe metallics aren’t the most obvious find in nature, but that's before you consider the multi-chromatic effect of the beetle wing.

Andrew used Chaos Multi-Chromatic Pigments with a large, wet brush to get an organic shape and this ‘insect-effect’

Smokey eye gloss but make it fresh

Smokey eye gloss but make it fresh

Heathers

Oh, you didn't hear? Fresh heather is the new eyeshadow. Of course this is not a literal suggestion, although if you wanted it to be, go for a cruelty-free lash glue from Urban Decay or e.l.f cosmetics. The wild element is the brushed up brow, tamed but untamed. Use Soap Brows, £12 for a laminated effect that absolutely lasts all day.

Bee brave

...By getting a fine artist turned makeup artist to freehand paint your favourite endangered insect onto your lips in the name of planetary awareness. And better makeup practice. Being extra creative with makeup needs a broader tool kit of colours, formulas and textures. Brands like Urban Decay and Bite have got it covered, and look at Ecotools for planet-friendly brushes too.

Nail Smart

There’s been an influx of ‘better’ nail polish brands recently, like J. Hannah, £17 each, created by jewellery designer Jess Hannah, the formula is non-toxic and cruelty free, and the shades are even inspired by nature. Ever thought about painting your nails beyond the actual nail beds? Bet you have now.

Bee brave

...By getting a fine artist turned makeup artist to freehand paint your favourite endangered insect onto your lips in the name of planetary awareness. And better makeup practice. Being extra creative with makeup needs a broader tool kit of colours, formulas and textures. Brands like Urban Decay and Bite have got it covered, and look at Ecotools for planet-friendly brushes too.

Nail Smart

There’s been an influx of ‘better’ nail polish brands recently, like J. Hannah, £17 each, created by jewellery designer Jess Hannah, the formula is non-toxic and cruelty free, and the shades are even inspired by nature. Ever thought about painting your nails beyond the actual nail beds? Bet you have now.


TOP 10 CRUELTY FREE BRANDS

In case you needed a head start on your do better shopping list

1/10

Chantecaille

With seasonal collections that raise money for environmental charities and initiatives, as well as supreme luxury, colour payoff, the most beautiful packaging and collectable collections.

TRY:

Lupine Lip Chic, £38

Hummingbird Quartet in Warm, £68

2/10

Hourglass

Being cruelty free is the strapline of the whole brand, but it’s almost lost in the appreciation and efficacy of the products. Hugely popular by any standard and for very good reason.

TRY:

Ambient Lighting Bronzer, £45

Scattered Light Glitter Eyeshadow in Foil, £26

3/10

BECCA

There is no such thing as no-glow for BECCA, the OG luminosity makeup experts. The products are focused on skin enhancement and they do it better than ever with the best soft focus primers and highlighters in the business

TRY:

Smoky Eye Brick, £48

Bitten Lip Tint, £30

4/10

Victoria Beckham Beauty

Inspired by Victoria’s own iconic makeup looks, this considered collection is everything good you’d expect from a new beauty brand. Cruelty free is almost a given in line with the clean, ethical approach she takes to everything these days.

TRY:

5/10

Glossier

We know everything about cult favourite Glossier because that is the nature of its appeal - it puts us, the customer, right in the middle of the business. They don’t shout about it but every product and ingredient is 100% cruelty free. Even more reason to succumb

TRY:

Generation G Sheer Matte Lipstick in Like, £14

Balm dot com trio, £25

6/10

Stila

A brand that has undoubtedly been through a few iterations since its conception in 1994, today Stila represents responsive trend products and a capsule-approach to your makeup bag. There are some absolute heroes in the collection.

TRY:

Stay All Day Waterproof Liquid Liner in Periwinkle, £16

Magnificent Metals Glitter & Glow Liquid Eyeshadow in Kitten Karma, £24

7/10

Milk

Undeniably innovative and exciting (the queues for new launches will testify), this is the original cool and clean beauty brand that is cruelty free and vegan. Widely box-ticking.

TRY:

Kush Waterproof Mascara, £20.50

Lip + Cheek Perk in Werk, £20.50

8/10

Smashbox

A PETA certified cruelty free brand with a broad legacy in the backstage makeup world. Their focus is on producing longwear products that cover every beauty trend possible

TRY:

Cali Kissed Highlight and blush Palette, £35

Always On Matte Liquid Lipstick in Thrill Seeker, £19

9/10

3INA

A younger generation of playful products that are vegan, cruelty free and the kind of price point that makes them perfect for experimenting with

TRY:

The Stick Highlighter in Bronze, £12.95

The Cream Eyeshadow in Light Brown, £14.95

10/10

Bare MInerals

Skin-loving, animal-loving, complexion-saving natural beauty products that really give benefits to your skin while you wear them

TRY:

Bounce & Blur Blush in Coral Cloud, £23

Lash Domination Ink Liner £18

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