Some people are born with great hair, but some simply have their routine and their product stable down pat. Sira, please tell us EVERYTHING


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I learnt from a young age that looking after my hair was important, which is just as well, because I’ve always been experimental with my colour. Even though I’ve got naturally blonde hair, and so have never had to subject my hair to relentless bleaching, I’ve always been diligent with conditioning treatments, and go through stages of laying off heat tools altogether.

My biggest colour disaster? Inspired by magazines and trends, and taken with how fiery, bold and confident it made its owners look, I once dyed my hair red. Despite getting it done at the hairdressers, it looked terrible. My complexion was far too fair for the shade in question. It’s put me off for life!

My hair has always been an important part of my self-confidence and empowerment. At the moment it’s mid-length, which is perfect for loads of different styles, from up-do’s and waves to tight curls. When I feel like having it longer, I get sew-in extensions from the hairdresser – I always want (and need) them to look as natural as possible, so I don’t scrimp.

As an influencer, I often have my hair styled for work, which means a lot of hands and heat. On my days off, it’s the total opposite. I let it air naturally and don’t really touch it. That’s not to say I don’t love being at the mercy of a glam squad, however. My favourite hair memory is from a Chanel show one season, where I wore a long ponytail with pearls running down my parting, right to the end of the pony. It took 1.5 hours, and the stylist, Justine Marjan, worked with surgical precision. If only it was feasible and appropriate for every day.





Olaplex No.4 Bond Maintenance Shampoo, £26

I’m lucky enough to be sent lots of products to try as part of my job, which means I have different shampoos on rotation. Not much consistency, I know, but it means when I like something, I really like it. Currently, it’s Olaplex’s Bond Maintenance Shampoo, which leaves my hair strong and shiny. After using I always cold rinse, to add shine (I’m not just saying that, I really do notice the difference).




The same applies for conditioners, but again, I love Olaplex’s Bond Maintenance Conditioner. Not just because it works best with its counterpart shampoo, but because it leaves my hair feeling like silk. The fact that it’s paraben and sulfate free is simply the cherry on top.



Kérastase Huile Discipline Oleo-Relax, £28.80

This lightweight, doesn’t do grease serum seals the cuticle, protecting it from becoming wayward or frizzy. It’s especially good in humidity – a holiday must. Sorry, I know that might be a way away right now.

Kérastase Genesis Defense Thermique Treatment, £20.70

Like I said, when I do use heat on my hair, I ensure it’s as protected as possible. This works as a primer, before I blowdrying it, making the process entirely more easy and enjoyable, and ensuring it lasts longer. Adding volume and hydration, I couldn’t be without it.




Dyson Supersonic™ hair dryer, £299.99

What can I tell you that you don’t already know? It’s the best hair dryer I’ve used, making my hair behave, and not go static or frizzy. I mainly like the fact that it’s so nifty, and so dries my hair in what feels like, half the time. Win for me, and the health of my hair.

Hot Tools Black Gold Volumiser 2-in-1 Brush & Dryer, £80

It’s so easy to use. It helps me achieve the closest thing to a salon blow dry, styling and setting it with the perfect amount of volume, or if I want, natural-looking waves with no static.



Mason Pearson Gentle Nylon Hairbrush NG2, £59.95

My hair is on the thin side, so I like to use Mason Pearson’s Nylon Brush with boar bristles, which I’m told, helps distribute the natural oils throughout my hair. Plastic brushes can be too harsh on your scalp, causing flaking and irritation. To my mind, a brush is worth investing in.



I like to use collagen as it helps not only my skin but also my hair, Not necessarily in a supplement though – bone broth is delicious and full of it.

Images | sirapevida

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