“Why is everyone so obsessed with Supreme?” you ask yourself as you pass the snaking queue of hungry hypebeasts on your way to work. The revival of athleisure? The “drop” at the start of every new collection? Or the unexplainable resale values? Whatever the answer, it just got more complex, because for the first time in 26 years, the brand is ‘dropping’ a beauty collaboration. And with Pat McGrath - the beauty behemoth who has near-god like status. A single lipstick in an “instantly iconic bright red”, the bullet that bears all the hallmarks of Mother’s lauded MatteTrance, from lightweight texture to stellar staying power. It’ll wear the Supreme logo with the PML gold lips too.
Out this Thursday, September 10, it coincides with the launch of the new Supreme autumn-winter collection. It'll be available at Supreme stores globally and online and although the price is unconfirmed, it's rumoured on Twitter account Supreme Drops to be $68. Whatever the price, by virtue of its makers, it will sell out in a hot second. Ergo: keep your ears and eyes peeled and your lips primed.