BEAUTY.hype: Glossier Newness Incoming

WHY IS EYELINER THE THING?

Not meaning to brag, but I had my feline flick technique nailed by the time I left uni (doing your eyeliner during a 3am fire drill in case the object of your affections catches a glimpse of you is a fairly effective crash course). It’s become part of my identity. Have we tested ‘Pro Tip’ during a fire drill? Not yet, (we tested it on the train - see below) but it’s in our in-case-of-emergency arsenal. This is why eyeliner works;

1. It instantly makes you look like you have your s*** together (eyeliner, incidentally is a great antidote to imposter syndrome - it’s the same idea as the psychology of a good suit; looking like you mean business seeps into your subconscious until you actually feel like a bad ass too).
2. Tweaking that golden ratio using makeup is wholly satisfying. Make your eyes look bigger/smaller/whatever you need them to be - eyeliner is by far the easiest way to deploy some clever makeup trompe l’oeil.
3. Defining your eyes increases the contrast between your features which is psychologically evidenced to make you appear more attractive. Seriously. Studies (Mulhern et al) have shown that manipulating the contrast of the eyes and lips against the skin tone is one of the key markers of attractiveness.
4. The skill-sets required for mastering eyeliner practically constitute brain training. Geometry? Tick. Symmetry? Tick. Perseverance? Tick. In fact, we’re pretty sure you’re actually building synapses with each stroke. (Heck, it should even go down as its own achievement on your CV).