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Merely weeks after the senseless killing of George Floyd, anti-racism protests have achieved a lot. But while laws are changing across America and an increased awareness of race and privilege has happened globally, the work is so far from done. As such, we are still encouraging you to support Black-owned businesses wherever possible.
If you want a principled excuse for a beauty haul, this is it.
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AJ CRIMSON
Catering to all ethnicities and skin tones, AJ Crimson's eponymous brand originated from "an absolute need to bring products to women of colour that actually worked".
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AVOCURL
Jasmine Curtis created AVOCURL because she was sick of products that contained harmful ingredients and left her hair dry.
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BEAUTY BAKERIE
Beauty Bakerie is a brand that's as witty as it is sweet.
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BLACK OPAL
Black Opal (or BLK/OPL) was founded in 1994 to celebrate the nuances of Black skin.
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BEAUTYSTACK
Beauty service booking app Beautystack is Sharmadean Reid's latest venture.
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BLK+GRN
BLK+GRN is an all-natural marketplace that connects Black people to non-toxic Black-owned beauty brands.
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BOLDEN
Bolden is cruelty-free skincare backed by science and made especially for POC.
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BRIOGEO
Haircare brand Briogeo prides itself on its diversity and its transparency.
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BUTTAH
Buttah was founded by Dorion Renaud after struggling with his skin for years.
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CAMILLE ROSE
Camille Rose began in Janell Stephens' kitchen almost a decade ago, it is now a multimillion dollar company.
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CAROL’S DAUGHTER
A pot of Carol's Daughter Healthy Hair Butter is displayed in the Smithsonian National Museum of African American History and Culture as part of an exhibit on the Natural Haircare Renaissance.
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CHARLOTTE MENSAH
A living legend in the industry, Charlotte Mensah is an award-winning hairdresser, the owner of Portobello Road's Hair Lounge and the founder of an eponymous haircare range.
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COLOURED RAINE
Loraine R. Dowdy left a job in the financial industry to create Coloured Raine in 2013.
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DANESSA MYRICKS
Danessa Myricks is a makeup brand for those who believe that beauty should have no boundaries.
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DIZZIAK
DIZZIAK posits itself as a multiculturally-minded haircare brand.
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EPARA
Epara offers luxury skincare for POC.
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FENTY BEAUTY
Rihanna's beauty brand now carries 50 shades of foundation.
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FREYA + BAILEY
Freya + Bailey products are a saviour for stressed skin.
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GLOGIRL COSMETICS
GloGirl cosmetics seeks to represent inclusive beauty on a global scale.
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GOLDE
Golde succeed in bringing an air of grounded fun to the wellness industry.
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HANAHANA BEAUTY
Hanahana aims to disrupt the global beauty industry through its values of transparency, sustainability and accessibility.
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HEROINE HAIR SALON
Chloe Robinson founded Heroine Hair Salon after years of shame at the condition constant weaves had left her natural hair in - she preaches protective styling and proper haircare above all else.
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HYPER
Hyper products tackle hyperpigmentation and enhance glow.
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JUVIA’S PLACE
Juvia's Place is makeup inspired by the vibrancy of Africa.
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IMARNI NAILS
Imarni Ashman's manicures make us swoon.
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KA’ILI SKINCARE
Custom orders and free skincare advice via DM are just two good things about Ka'ili Skincare.
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KA’OIR COSMETICS
Unadulterated glamour!
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KEASH
Founded by Taiba Akhuetie in 2014, Keash is a creative hair brand with cultural appreciation at its core.
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KLUR
From its packaging to the imagery on its Instagram, Klur puts the beauty in beauty brand.
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kNC BEAUTY
KNC stands for Kristen Noel Crawley, who founded her brand after realising there were no natural lip masks on the market.
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LIHA
What do you get when you combine African ingredients with a defiantly British attitude? LIHA.
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MARIE HUNTER
KéNisha Ruff spent five years travelling the world to find the best and most ethical cosmetic laboratories to formulate Marie Hunter beauty products.
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MENTED COSMETICS
Mented prides itself on creating cosmetics that are pigmented to perfection.
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MFMG
MFMG (Makeup For Melanin Girls) makes makeup that is worthy of dark-skinned women.
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MISCHO BEAUTY
Mischo Beauty gives non-toxic nail polish a topcoat of luxury.
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MTF COSMETICS
MTF Cosmetics is founded on the notion that Beauty is Power.
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MUTHA MAGICK apothecary
Mutha Magick Apothecary doesn't just make soaps, but these are our favourites.
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NAGI
Nagi's mission is to promote all colours of beauty.
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OMGLO
Omglo takes glowing skin to the extreme.
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OUI THE PEOPLE
A OUI the People razor might just give you the shave of your life.
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PAPA ROZIER
Papa Rozier products are grown in Haiti and made in America.
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PAT MCGRATH LABS
This needs no introduction, surely?
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PIPERWAI
PiperWai do deodrant naturally.
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RANGE BEAUTY
Range Beauty specialise in makeup that is both high quality and affordable.
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REDOUX
Redoux do sophisticated scents and vegan skincare.
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SHEA MOISTURE
Shea Moisture's origins date way back to 1912.
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SKINBUTTR
Want to simplify your beauty routine? We recommend skinBUTTR.
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SKINS
Skins is an "experiment in organic skincare" that we are happy to be a part of.
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SOAPSMITH
Unsurprisingly - since it all smells amazing - scent is at the centre of Soapsmith.
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SONSHINE BATH
Tuanieha Twanna's brand was inspired by her son and is handmade in small batches.
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SOULTANICALS
Soultanicals is a positively love-infused beauty brand.
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WILLIAM OKPO
William Okpo is primarily a womenswear brand, but their beauty range is good too.
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THE LIP BAR
Despite its origins as a lip brand, products from the The Lip Bar can now be applied all over your face.
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TREPADORA
Trepadora is physical therapy for anyone with curly hair.
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UNCLE FUNKY’S DAUGHTER
Uncle Funky's Daughter was a clean beauty brand long before it was a trend.
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UNSUN
Unsun was founded to provide clean sun protection for POC.
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UOMA
Uoma's founder - Sharon Chuter - was listed by WWD as one of the 50 most innovative executives shaping the future of the beauty industry.
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