It's a Polaroid but not as we know it. C&A Marketing, Inc, the company that now owns the iconic name associated with instant pictures, has released a new Polaroid camera, newly unveiled at this year's IFA in Berlin. 

With the catchy name – Snap – it is a new rendition of the classic instant camera, the design is a streamlined take on the Socialmatic and the technical features include; a 10MP camera and an on-board Zero Ink instant printer that produces 3″ x 2″ print outs of your 'snaps'.

The Snap camera marks a new lower price point for the hybrid design seeing an approximate $200 drop in previous similar more high-tech models, with an agreeable $99 price tag. The major money saving function that the Snap lacks, is its capacity to connect to the internet, but photos can be saved via the 32GB Micro SD card storage.

Polaroid Unveils the Snap

Polaroid Unveils the Snap