British Vogue online is catering to a younger generation of style hunters with a new children's wear section on the Website – Mini Vogue – to accompany its grown-up fashion and beauty content.

Mini Vogue will shine new light on a host of designer children's wear collections as well as bringing some more independent labels to the fore. There will also be tips and fashion advice for mothers and mothers-to-be with beauty product recommendations and chic maternity collections to explore. 

Luxury new-born and kids label, Bonpoint, is the exclusive launch partner for the new platform, and the French children's brand's Autumn/Winter 15 creative campaign will lead on Mini Vogue until mid-September.

"This section opens up the site to a new audience and offers us the opportunity to work closely with brands who have previously had limited options for visibility on the site," said Lucy Hutchings, editor of