The Apple Store at Mall of the Emirates has launched a new creative platform today. As part of Apple's Start Something New campaign, the tech giant is now offering two art workshops: "Sketch, Draw, and Paint with iPad" and "Shoot More Artistic Photos with iPhone", with each workshop tailored to encourage UAE residents to explore their artistic side using Apple products.
The "Sketch, Draw, and Paint with iPad" session aims to teach basic sketching, drawing and painting techniques on the tablet — an ever-growing trend especially with the launch of the new iPad Pro. The second workshop, "Shoot More Artistic Photos with iPhone", addresses the current phenomenon of photo-taking with mobile phones simultaneously urging inspiring photographers to experiment with different techniques inorder to capture a unique moment. Specific skills taught during the sessions include using long exposure for light trails, using time-lapse to show progression and utilising a macro lens to get up close to nature.
In addition to the workshops, the Apple campaign will also see the local Apple store decorated with pictures created by 11 international artists, who used Apple products. The art pieces, viewable in-store and at the online galleries are complete with information on the creative processes.
"Sketch, Draw, and Paint with iPad" will be held on January 19 while "Shoot More Artistic Photos with iPhone" will run on January 28. Reservations can be made at apple.com.