Apple's new iPhone ad angles on the plethora of apps available via Apple's App Store. This marks the third in the 'If it's not a iPhone...' ad series and the graphics of some of the App Store's best apps hints at just some of the one and a half million, plus, apps available to iPhone users. 

The ad steers towards to the thinking that each app available on the store is handpicked and brilliantly curated by the Apple team, lending a sense of exclusivity to the iPhone club. 

"This is an iPhone, and it comes with something amazing. An App Store with over one and a half million of the best apps available. That's over one and a half million, hand-picked, awe-inspiring, just plain surprising, who knew a phone could do that, apps. If it's not an iPhone, it's not an iPhone." Says the ad's narrator. Take a look for yourself in the video above.