They say diversity is always good for business and Emilio Pucci is certainly putting that theory to the test. The Italian brand is dipping its fingers into the sports business with its new collection of skateboards. While it may be new territory to them, the signature bright colours and bold designs are still retained.
The decks were designed by Swiss University students as part of a project to reinterpret the Pucci style. This is part of Pucci's collborative effort with video site NOWNESS who willl also produce a video documenting the whole process.
Prices are unknown but the video will debut next week, as will the skateboard collections. You can visit the Emilio Pucci online store emiliopucci.com/it to pick up your board which comes in two deck styles: Street and Cruiser.