On Saturday evening the filmmakers behind the upcoming documentary Racing Extinction kickstarted a movement to save endangered species - beaming their images on to one of New York City's most famous icons: The Empire State building. Hoards of people crowded around to watch in awe as images of snow leopards, manta rays, and elephants were projected on the architectural icon.

Cecil the Lion, who was cruelly killed by an American 'lion killer' and the subject of a huge media scandal last week, was also projected onto the skyscraper on Saturday night. 

The project was a collaboration between the Oceanic Preservation Society and the folks behind the Racing Extinction documentary, which aims to shed light on the dire situation surrounding many of Earth's endangered species. Led by Louie Psihoyos, the documentary explores the way in which the international wildlife trade and humanity's growing carbon footprint is posing a threat to biodiversity. 

Psihoyos told The Verge: "Film can change the world," explaining: "I call it a weapon of mass construction. I'm hoping with this film and this event, we can raise awareness and start a movement." The filmmaker and activist also explained that "we've entered into the next major extinction event in Earth's history, and if we don't adjust our way of living, we may lose half of the planet's species by the end of the century," adding: "if you look back at the human experience, from 2100 back to the coal era, World War II will be a footnote in comparison to what we're causing in the decimation of biodiversity."

Take a look at the images from the screening below and stay tuned for more news on the Racing Extinction documentary on Buro 24/7 Middle EastYou can sign 'the pledge for wildlife' here.

Projecting Change: The Empire State Building

Projecting Change: The Empire State Building

Projecting Change: The Empire State Building

Projecting Change: The Empire State Building

Projecting Change: The Empire State Building

Projecting Change: The Empire State Building

Projecting Change: The Empire State Building

Projecting Change: The Empire State Building