One year after making headlines after announcing its 'smartshirt', Ralph Lauren is back on our tech radar – revealing that the pioneering t-shirt will soon be a $295 reality.
The 'PoloTech smartshirt' is embedded with silver fibers and sensors that allow the wearer to track biometric data, such as heart rate, breathing rate, steps taken, calories burned and more. This information is then transmitted to an accompanying iOS app via a little black box, which is attached to the shirt.
Available now for pre-order on RalphLauren.com, the high-tech shirt will go on sale next Thursday at Polo Ralph Lauren's NYC flagship and Ralph Lauren's pop-up store at the U.S. Open.
See it in action via the video below.