Workout warriors in need of bodycon gear that breathes and bends? Inject your wardrobe with Lululemon, who have just announced their first flagship store in the region.
Sixteen years after the brand's first ever outlet in Vancouver opened, yoga-running-barre lovers in the region can now look forward to purchasing their attire from a local store, with the first now open at Mall of the Emirates.
Aside from womenswear, the brand's original core component, a men's collection was launched in 2013, with yoga guru Omar Sultani fronting the campaign as one of Lululemon's ambassadors.
If all goes according to plan, we could soon see 15 to 20 more stores pop up across the Middle East, each one themed according to local culture.