Piaget officially opened its first standalone store in Riyadh, Saudi Arabia this month, marking a move to expand it's offering across the region. The boutique is the Swiss luxury watch maker's eighth store in the Middle East — there's currently another store in Jeddah — and Piaget's Brand Director, Mr. Jean-Marc Shammas confirmed that: "Piaget's strategy is really focused on the region. This boutique allows us to be closer to our Saudi consumers as they are very important to the brand."
The manufacture d'horlogerie took elements from their collections and brought the key design focus into the architectural roots to create an ambiance that transmits time.
The new boutique is located in the Kingdom Tower in Riyadh, Saudi Arabia.