A new partnership between The Dubai Culture & Arts Authority (Dubai Culture) and Ahmed Seddiqi & Sons and Grand Prix d'Horlogerie de Genève (GPHG) will see Dubai Watch Week (DWW) debut this week. 

The now annual event marks the first of its kind in the region, with aims to take horology lovers on a journey of discovery into the world of fine watchmaking. DWW will celebrate the history, dedication, innovation, achievements and master craftsmanship of watchmaking through workshops with some of the industry's most respected watchmakers, forums and educational platforms that include the GPHG exhibition.

Supported by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, DWW aims to involve both established and emerging watch collectors regionally and internationally. These include Swiss brands such as A.Lange & Sohne, Audemars Piguet, Breitling, Bulgari, Chopard, De Grisogono, F.P. Journe Hublot, HYT, IWC, Louis Moinet, Mont Blanc, Panerai, Richard Mille, Tag Heuer, Tiffany & Co and Vacheron Constantin. 

"From world-class watchmaking exhibitions to insight from some of the industry’s most respected experts to educational opportunities, Dubai Watch Week’s inaugural edition has something for anyone who wants to learn more about the art of this amazing industry," said Melika Yazdjerdi, Director, Dubai Watch Week and Head of Corporate Communication, Ahmed Seddiqi & Sons. 

Visit Dubai Watch Week at The Dubai Mall from October 18-22, 2015.