Swiss luxury watchmaker Jaeger-LeCoultre has just launched the Atelier Reverso, a personalisation service to transform the Reverso watch into something even more spectacular. The horological masters announced the news at SIHH this week, along with celebrated shoe designer Christian Louboutin, who they're collaborating with to inorder to add fashion to the forefront of design.

Jaeger-LeCoultre at SIHH

The Atelier Reverso experience allows customers to custom design their pieces by choosing from a range of options including changing the material or shade of the strap, deciding on an engraved design, choosing the colour of the dial and even adding gem-sets around the watch.

Christian Louboutin and Elisa Sednaoui

Louboutin has been tasked to create designs to further amp up the look and aesthetic of the famed Reverso collection, to help Jaeger Le-Coultre owners in their journey to owning their very own unique Reverso creation. Louboutin's designs will only be available for one year.

For more information, visit Jaeger-LeCoultre.com.