Style icon Alexa Chung could be a brimming tech mogal, as she announces the launch of her app – Villoid. The premise is simple: "make shopping easier," and who isn't in favour of that? It works by helping the curious and cool to browse street style looks and mood boards and then to make purchases of the things that appeal. 

The launch kicked off with a New York party attended by the likes of Ashley Smith, Chloe Norgaard, Leigh Lezark, Harley Viera-Newton and Atlanta de Cadenet Taylor. Take a look at Chung discuss the app during a casual beach jog (in an Aaron wool sweater) in the video below...