After Victoria Beckham was spotted meeting with chief executive of the LVMH Fashion Group, Pierre-Yves Roussel rumours started to swirl that the luxury conglomerate could be eyeing the rising luxury fashion brand.

Sources say that Victoria Beckham is selling a stake in her company after analysts revealed that her brand is poised for exponential growth thanks to its incredible success of late, but that it would potentially need an influx of capital to kickstart the process.
According to a New York Times report, Roussel has denied the claims, simply stating “No, we haven’t" when questioned on the potential purchase of Victoria Beckham. And a spokesperson from the Beckham brand also said: "We can confirm there are no current plans to sell any part of the business." 
What "current" means only time will tell and of course, we know only too well that denial does not always mean that there is no truth in the rumour. As the saying goes, there is no smoke without fire... Stay tuned for news on this story via Buro 24/7 Middle East.

LVMH recently revealed the price point of its Apple Watch rival – more on that here