Tommy Hilfiger continues his fashion and technology fusion, and working relationship with Twitter, by launching the new 'Twitter Halo' at his Spring/Summer 16 New York Fashion Week show later today. 

At 11am local time, at the Pier 36 Manhattan venue, Hilfiger will become the first to live stream the new innovative 360-degree camera capabilities, on his Twitter platform, affording followers a unique look back-stage and a first look at the new collection, which insiders say possess an island-life inspiration. 

"We've become increasingly energized by digital technology and innovation, which has transformed the show experience for us and our audiences," said Tommy Hilfiger. "For our Spring 2016 fashion show, we'll build on this energy as we premiere first looks from the collection using the new 'Twitter Halo,' which will have its worldwide debut at our Spring 2016 fashion show."

The history of Hilfiger and Twitter goes back several seasons and recent collaborations include the 'Twitter Mirror', which made an appearance at the Autumn/Winter 15 runway show. Be sure to tune in on Twitter and check out the world premiere...

Tommy Hilfiger Twitter halo story