Tiffany & Co.'s little blue box love story gets a family skew for Autumn/Winter 15 as friendship and family are spotlighted in the new campaign. The casting of sisters Dree and Langley Fox Hemingway, Doutzen Kroes and son Phyllon, and model friends Crista Cober and Imaan Hammam, highlights "unique combinations" according to Tiffany's chief marketing officer, Caroline Naggiar:

"The Hemingway sisters are both beautiful, but very different and have a wonderful energy among them," she said. "[Then], Doutzen is so aristocratic and beautiful but is completely disarmed by this little creature. So, there were all these wonderful moments of intimacy, making it a really joyful shoot."

The Tiffany Victoria, Tiffany Bow and Tiffany Infinity, collections are all featured in the campaign, in their newly updated iterations for the new season. The campaign was shot by Mario Sorrenti, and done in black and white, save for a small touch of Tiffany blue. The images will drop in September issues and some behind the scenes videos will be released in conjunction. Stay tuned to Buro 24/7 Middle East to see the videos...