Fashion Week is one of the most highly anticipated and important events on the fashion calendar. With dedicated social media pits, and editors snapping instant footage from the front row, it was only time before live streaming was applied to all shows, including Men's Fashion Week.

The Council of Fashion Designers of America have joined digital forces with Snapchat to bring backstage and front row action live from Men's New York Fashion Week Fall/Winter '16. Discussing the new live tech collaboration, Emilie Fife, Senior Manager of the CFDA says, "The CFDA takes a Switzerland role in communicating what our members are up to. It's important to let the mass majority of fashion fans who aren't at the shows feel like they're part of it — and not with the typical, blurry runway photos."

Snapchat will run a live story from its homepage directly from the shows starting on February 3, 2016, which will feature brands including Michael Kors, Tommy Hilfiger and Coach. There will even be specially designed Men's Fashion Week filters, which include logos and personalised brand gadgets. 

As the snapchat feed filters in from February 3rd stay connected with Buro 24/7 Middle East as we will bring you all of the front row action straight from the Men's New York Fashion Week runway.