For Autumn/Winter 15 Proenza Schouler debuts a new campaign direction – debuting a group of models for the first time. The first visual (pictured above) features models Anne Catherine Lacroix, Karolin Wolter, Liisa Winkler and Liya Kebede posing for the ad's photographer David Sims.

Peter Miles art-directed and Marie Chaix styled the new Proenza Schouler AW15 campaign, Lazaro Hernandez said he and co-creative director Jack McCollough were keen to ensure they were "capturing a kind of freedom and creative improvisation between the girls. There were no preconceived ideas about how the pictures would turn out in the end. We let the process completely direct the outcome." 

Stay tuned for more visuals from the new campaign on Buro 24/7 Middle East...