The cooler than cool contemporary fashion label founded by Massimo Giorgetti (who was recently appointed creative director at Pucci) in 2009 is under going a rapid global expansion, and has revealed its plans to open its first dedicated store in the Middle East. 

Alongside its online and offline partner retail outlets, MSGM currently has two flagship stand-alone boutiques – one in Milan and one in Hong Kong. The Middle Eastern boutique will mark the brand's third and will be situated at the prestigious Dubai Mall. 

Set to open August 10 wth local partner BinHendi Enterprise, the MSGM flagship at the Dubai Mall will be spread over 1,076 square feet, and will carry the brand's men's, women's and accessories collections. Take a look at the designs below and stay tuned for your first look inside next month...

Read Buro 24/7 Middle East's interview with Massimo Giornetti here.

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