To say that Marc Jacobs knows how to put on a show would be an understatement after last night. For his history-making Spring/Summer 16 event at New York Fashion Week, the American designer rolled out the red carpet and welcomed some of the biggest names in the business to the #MarcJacobsPremiere.

To mark a rebranding and a new era for his eponymous fashion house, Jacobs took over the historic Ziegfeld Theater on West 54th Street and presented the new Spring/Summer 16 Marc Jacobs collection in a never before seen way: As a movie premiere. Red carpet (complete with fan pit), a live orchestra, and popcorn girls included.

Related story – New York Fashion Week: Marc Jacobs Spring/Summer 16

Debbie Harry, Bette Middler, Sofia Coppola, Winona Ryder, Anna Wintour, Grace Coddington and many more all turned up to celebrate Marc Jacobs, munching on some of his branded popcorn while they were at it. Take a look at the guests via the gallery below and discover the new collection here.

Jacobs Spring/Summer 16 show

Dianna Agron, Mackenzie Davis, Winona Ryder, Marc Jacobs, Kate Mara and Imogen Poots

Jacobs Spring/Summer 16 show

Bette Midler and her daughter, Sophie von Haselberg

Jacobs Spring/Summer 16 show

Jacobs Spring/Summer 16 show

Anna Wintour

Jacobs Spring/Summer 16 show

Carine Roitfeld

Jacobs Spring/Summer 16 show

Derek Blasberg

Jacobs Spring/Summer 16 show

Marc Jacobs and Lana Wachowski

Jacobs Spring/Summer 16 show

Kendall Jenner

Jacobs Spring/Summer 16 show

Sofia Coppola and Kim Gordon

Jacobs Spring/Summer 16 show

Grace Coddington

Jacobs Spring/Summer 16 show

Jacobs Spring/Summer 16 show

Jacobs Spring/Summer 16 show

Milk Queen

Jacobs Spring/Summer 16 show

Debi Mazar, Sofia Coppola and Sandra Bernhard

Jacobs Spring/Summer 16 show

Rachel Zoe

Jacobs Spring/Summer 16 show

Winona Ryder and Marc Jacobs

Jacobs Spring/Summer 16 show

Jacobs Spring/Summer 16 show