Louis Vuitton will soon launch its first ever collection of unisex watches. Dubbed 'Fifty Five', the new range consists of mainly steel models and the name is taken from the 'LV' initials read as Roman numerals (LV = 55).
“Often, our watches have a lot of personality — they tend to be slightly extroverted,” said Hamdi Chatti, vice president of fine jewellery and watches at Louis Vuitton, to WWD. Chatti himself wears the Escale Worldtime watch, which features a multi-coloured dial that was inspired by the vintage trunk monograms at Louis Vuitton.
“I wanted [the Fifty Five] to be a watch you can wear every day,” he continued. The new 'Fifty Five' watch is available in three sizes — 31 mm, 36 mm and 41 mm. Buyers can opt for a steel or leather bracelet and the smallest version features quartz model, whilst the 36mm and 41mm are automatic, with the latter also featuring a GMT function.
The dial comes in silver and anthracite and features hour markers that feature a 'V' at each quarter, a nod to the triple V mark that is paint on many of the maison's luggage pieces, and the brand's 'LV' at the 12'o'clock mark. While the timepieces' case features two metal plaques riveted and engraved with the Louis Vuitton signature, which is also inspired by the plaques on the locks of the LV trunks.
The new unisex watches are priced between €2900–4500 and will be available exclusively in Japan first next month in October and then follow at select boutiques worldwide from January 2016.