The public gets a preview before industry insiders yet again, as Loewe announce a pioneering new project to tease the Spring/Summer 16 collection in London today ahead of its Paris Fashion Week show next month.

Creative director Jonathan Saunders will be offering a sneak-peek via a digital billboard in London's trendy Shoreditch area, just as London Fashion Week kick starts in the UK fashion capital. 

Related story – Video: Marc Jacobs shares an exclusive sneak-peek at Spring/Summer 16

The reveal sees model Raquel Zimmermann (above) pose in front of a stylized Mount Fuji shot by Steven Meisel. It will also feature a never before seen self portrait of Meisel (below). According to WWD, these images will pop up "on kiosks across Paris, including in front of Loewe’s Paris headquarters on Rue Bonaparte starting on September 29."

Loewe to give Spring/Summer 16 preview via digital billboard in Shoreditch, London