The Andy Warhol founded publication – Interview magazine – is taking a new look at the idea of the self-portrait with a 'selfie' issue this month. Blending its heritage with the technology of social media, this issue sees seven celebrities given carte blanche to produce their own selfie for a version of the cover. 

The magazine asked Madonna, Miley Cyrus, Victoria Beckham, Kim Kardashian, Jennifer Lopez, Selena Gomez, Zayn Malik and Mert Alas to lens their own cover shots. And an additional 150 social media stars from fashion, entertainment and music have been asked to do the same thing for a portfolio inside the magazine.

"We just asked people to imagine their ultimate self portraits – whether it was highly produced or a simple selfie," explained Interview editor-in-chief Keith Pollock. "We wanted to see how they see themselves and how they want to be seen. We allowed each subject to imagine their own shoots."

As the issue hits stands this week, there will also be a host of activity on Instagram, using the hashtag #InterviewGang. Images from the portfolio will be rolled out over the course of the month, and the celebrities involved will use their own accounts with the same hashtag to share their images. 

"The intention of the portfolio was not to boost our Instagram followers or generate Web traffic – it will be a result of what we've done but it wasn't the origin," said Pollock, who says that he and editorial director Fabien Baron found inspiration for this project from Warhol himself: "We are conscious of our heritage. Andy did selfies 50 years ago. He'd be doing selfies if he were alive today."