Hearst's digital business is adding to its ranks by recruiting new hires for its special project, according to reports. With a "new multi-platform brand" in the works, that encompasses fashion and beauty to entertainment and food, it is thought that, that brand is linked to a new partnership with Snapchat.

Set to report into the editor in chief, Luke Crisell, new hires include positions for managing editor, senior fashion editor, beauty editor, health & fitness editor, not to mention a handful of reviewing jobs for food and drink, appliances, electronics and automobiles.

According to Hearst the requirements for potential employees for the new positions include "all-around love for the Internet, you should live and breathe digital media," as well as a "knack for producing smart, shareable stories." And whilst Hearst has declined to comment, the clues are all pointing towards a new team for a big online special project. Stay tuned to Buro 24/7 Middle East for more on this story at it develops...