Gucci shares brand new images for its Cruise 2016 collection. The campaign visuals and accompanying videos were directed by the Italian maison's new golden boy: Alessandro Michele, who is shaking things up and injecting the heritage brand with his own brand of cool.

Shot by photographer Glen Luchford, Michele said: "There is a more nuanced, subtle and multidimensional romanticism in my collections, moving away from overt sexuality."

Related story: Gucci sales start to climb under Alessandro Michele's direction

Take a closer look above and below and stay tuned for a first look at the new Gucci Spring/Summer 16 collection by Alessandro Michele when it makes its debut at Milan Fashion Week later this month, on Buro 24/7 Middle East...

Gucci campaign

Gucci campaign