Fashion shows are usually reserved for celebrities, buyers and fashion editors, but Riccardo Tisci plans to turn that concept on its head: Unveiling his plans to invite 1200 "real people" (that is to say people that are neither famous or from the industry) to his upcoming Givenchy show...

Of course these days fashion shows are an open invitation to the entire world thanks to the rise of social media, drones and livestreaming. This however is taking it another step – a large portion of the general public sitting front row and centre at New York Fashion Week? Unheard of.

The Givenchy Spring/Summer 16 New York Fashion Week (NYFW) show is set to take place on September 11 and will see the 1200 "mostly non-industry, non-celebrity civilians (no proof of Givenchy purchase required) as well as a cadre of students and faculty from local fashion schools" according to WWD

The luxury French fashion house is working closely with the City of New York to stage this ambitious, public-audience project. Most of the tickets (820 of them) will be available on a first-come/first-served basis via an official Website, which is being set up in partnership with nycgo.com, the City’s marketing office.

Related story: Call for bids: You can meet Anna Wintour for $25,000

The digital address will be released today via Givenchy, NYCgo, the CFDA and KCD's social media outlets. Plus, according to the WWD report, "a block of 280 tickets has been set aside for students and faculty from FIT, Parsons, Pratt Institute and the High School for Fashion Industries. In addition, another 100 tickets will be distributed to residents living in proximity to the still-under-wraps show venue, with details made public closer to the show."

Stay tuned for more New York Fashion Week news, coming soon to Buro 24/7 Middle East...