For Spring/Summer 16, Erdem Moralioglu found a new way to present a beautiful world of the delicate mixed with the bold at his London Fashion Week show for Erdem, where models arrived by railroad in the backcountry of King's Cross station, walking on soil under dim porch lamps.
"It was about prairie madness," he explained backstage. "In 1862, Abraham Lincoln passed the Homestead Act, which gave single women and widows the right to their own plots of land in the West, as long as they stayed there for five years. So there were all these women coming from their homes in Europe, bringing their clothes and the remnants of their lives in Norway and Germany and places like that-and they started to suffer from agoraphobia and all kinds of psychological illnesses."
Fast forward to present day, and what you will see is Erdem's powerful femininity in the form of long, mostly floor-length, dresses. His prairie girls crossed over soil and the bridge joining to twin runways in intricately constructed dresses, some cut from guipure and doily lace. Tiers of ruffles and puffs of volume added around the wrists and elbows of various dresses added ladylike prettiness to the beautiful collection.
Discover the full collection via our gallery below...