Whilst Chanel will be reserving its Spring/Summer 16 runway show for Paris, the French fashion house is joining Givenchy in having a presence at New York Fashion Week. In the current spirit of inclusiveness (as evidenced by Riccardo Tisci's ticketed fashion show open to the public), Chanel is launching a pop-up, open to any and all. 

chanel new

The Meatpacking District hosted event is devised to celebrate the launch of the Boy.Friend watch collection, and will not just be limited to New York Fashion Week card carrying invitees. All will be welcome:

"The Boy.Friend watch collection has a distinct personality and appeal, which we felt would be best expressed through a more engaging and interactive environment that only a pop-up experience could provide," said John Galantic, president and chief operating officer of Chanel Inc. "Located at the crossroads of art, culture and commerce, and in the midst of a special moment in New York – New York Fashion Week – this initiative provides us with the opportunity to expose our clients and fans of the house to the world of Chanel watches in a unique and contemporary way."

chanel new

chanel new

chanel new

chanel new

The shop will be open until Sunday September 13 from 11am – 8pm