Luxury British fashion house Burberry, and its CEO Christopher Bailey are no stranger to pioneering digital projects or social media. Burberry has been ahead of the curve with Twitter, Instagram, Periscope, Apple Music and now it has its eye on Snapchat...
Ahead of its London Fashion Week show for Spring/Summer 16 on Monday, Burberry will tease the women's collection via Snapchat on Sunday night – offering its 100 million users a sneak peek of the looks that will walk the runway the next day.
"You'll see as much of the collection that is ready to go," a Burberry spokesman said. "It's a new piece of behavior."
The British brand will also create a 'Live Story' with the social media platform, which will be curated by the Snapchat team. This will feature videos, photos and unique insights from show goers, models, bloggers and photographers. It will mark the only mono brand 'Live Story' during London Fashion Week.