British-based Anya Hindmarch, has long been a favourite of Middle Eastern consumers and now the designer is expanding her fashion portfolio to include Abu Dhabi and Riyadh. First, the concept store is due to open as as part of Tryano. Then come 2016 the ready-to-wear SS16 collection will be available in Riyadh too.
"In a phase of strategic global growth and development for the company, we consider our investment in this market a priority," said Anya Hindmarch Chief Executive Officer Helen Wright.
The Anya Hindmarch stores will be in partnership with Chalhoub, which also owns Tryano. "It is our aim to reinforce the strength of the brand and develop its presence in the region, making Anya Hindmarch a reference of contemporary luxury in the Gulf area," said Chalhoub.