As Massimo Giorgetti prepares to showcase his first ever 'main' collection for Emilio Pucci for Spring/Summer 16 at Milan Fashion Week, the MSGM designer opens up to WWD...

Sharing the above teaser sketch, Pucci's new creative director revealed: "My Emilio Pucci is fun but also sophisticated. It might not be immediately easy to understand because, studying the heritage of the brand, I realized that Emilio Pucci was a bit crazy. His approach was superfree, he developed an out-of-the-box kind of creativity, he had no limits, but at the same time, he was always extremely sophisticated. The brand has to be fun, but not too fun — I want it to look playful, sweet, sometimes childish — and most of all, very emotional."

In June, Giorgetti revealed his first 'Pilot' collection for Emilio Pucci for Cruise 2016, revisit here and check back tomorrow as we will be screening the Emilio Pucci Spring/Summer 16 show live from Milan Fashion Weeek on Buro 24/7 Middle East (Thursday September 27) at 5pm UAE time...