Since the 1980's Giorgio Armani has built his iconic Italian brand by staying true to his classic style aesthetic and dressing some of the most powerful women and individuals in the world. Now Giorgio Armani and world renowned photographer Peter Lingbergh, have reunited for their latest collaboration, the New Normal Spring/Summer '16 campaign, which was revealed in Paris this week and features fashion icons and models Eva Herzigova, Stella Tennant, Yasmin Le Bon and Nadja Auermann.
In a series of stunning black and white portraits these photographs tell the tale of ageless beauty, with Giorgio Armani expressing that: "For this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life."