Burberry's latest advertising campaign showcases the luxury London-based label's Spring/Summer '16 collection, which consists of the brands newest ready-to-wear pieces and iconic accessories. Along with the brands classic trench coats, woven scarves and ponchos, Burberry also introduces the new iconic rucksack, a piece that sold out the minute it hit the runway.

This season world renowned photographer, Mario Testino along with Buberry's Chief Executive Officer, Christopher Bailey chose some of the industry's newest and upcoming faces to star in the campaign including Dylan Brosman, Bella Yentob and Eliza Fairbanks. The fresh vision and energy of the chosen cast is portrayed through fourty photographs, which are all set to be revealed in January 2016.

First look: Burberry Spring/Summer '16 Campaign

Burberry and Testino gave the world an exclusive sneak peek of the campaign via Snapchat back in October 2015. Although the feed was only live for twenty-four hours it made Burberry the first ever brand to invite its fans to preview the advertising campaign as it was happening live from London.

First look: Burberry Spring/Summer '16 Campaign

Burberry Spring/Summer '16 will be available across the Middle East from January 2016.