Chloé's romantic, feminine cuts and colours have been transported into an Argentinian wonderland weaving delicious drapes, dropped hemlines and a myriad of tassels into a dream-like collection. The campaign this Spring Summer was shot in the Argentinian capital, Buenos Aires by American photographer Theo Wenner. "This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season," says Clare Waight Keller, Chloé Creative Director. "Theo is a photographer I have worked with several times before, and I really appreciate his youthful eye and spontaneity behind the lens," she continued. "Likewise, I wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloégirl."
Taking to the cobblestone streets, which were littered withtextile-printed paths were Chloé's new it girls, Céline Bouly and Ari Westphal, who have been named the faces of the brand this season. They were joined by Antonina Petkovic and Ilvie Wittek. Watch as the four friends, take to the playful paradise in a collection of signature statement dresses delicately designed in silk, leather fringed bags, tassle-finished tops energetically paired with romantic cuts and bold, bright colours.
"There was a colour and quality to the light on location, like there is dust in the air, and it made everything more vivid. These colours and textures seemed to perfectly embody the spirit of Chloé and this collection," said Wenner.
"Collaborating with Clare — who is brilliant and controlled and has a quiet command of every detail — in the midst of the chaos of a city, created an amazing dynamic of precision and spontaneity," he continued.
The Chloe Spring Summer 16 collection is in stores from January.