British brand, Burberry and Chinese social messaging platform, WeChat have teamed up to celebrate the 2016 Lunar New Year with an exclusive gifting messaging service. This new interactive experience invites users and followers to choose, send and unwrap some of Burberry's most iconic gifts by tapping, shaking and swiping.

Burberry celebrate Lunar New Year with new customised gifting service

 You can choose from a range of Burberry's iconic trench coats, cashmere scarves, key chains, leather goods and luxurious bags. Each experience is followed by a special enevelope personalisation offer, which can be sent virtually and physically to loved ones over this special holiday. 

Burberry celebrate Lunar New Year with new customised gifting service

Burberry celebrate Lunar New Year with new customised gifting service

Burberry celebrate Lunar New Year with new customised gifting service

A collect-in-store service also now allows you to shop online at Burberry.com globally and collect your order from any Burberry Store in the Middle East.