Snapchat is setting itself up as the ultimate sneak peek platform for the fashion world. From showcasing a snap of a yet-to-be released collection, to 10-second video teasers, the social media site is now the go-to for pre-show launches. This time luxury Italian label, Gucci have created a behind-the-scenes sneak peek at their Pre-Fall 2016 collection.

Incase you missed the leak, Buro 24/7 Middle East has the recording, which follows Amsterdam-born photographer and filmmaker, Ari Marcopoulos behind the scenes of his photoshoot for Gucci's newest collection.  

The collection itself will be debuted in Milan on Wednesday, December 9, 2015 by Alessandro Michele. For more from the fashion brand, follow them on Snapchat at 'Gucci'.