French photographer and artist Charles Pétillion has suspended a dreamy cloud of 100,000 balloons inside London's Covent Garden. The pop-up installation is titled 'Heartbeat' and forms part of the upcoming London Design Festival.
The cloud-like formation of balloons stretches throughout the South Hall ceiling of the Market Building. The installation can be found at Covent Garden until September 27. Take a look at what the artist said of 'Heartbeat' below:
The balloon invasions I create are metaphors. Their goal is to change the way in which we see the things we live alongside each day without really noticing them. With Heartbeat I wanted to represent the Market Building as the beating heart of this area – connecting its past with the present day to allow visitors to re-examine its role at the heart of London’s life.
Each balloon has its own dimensions and yet is part of a giant but fragile composition that creates a floating cloud above the energy of the market below. This fragility is represented by contrasting materials and also the whiteness of the balloons that move and pulse appearing as alive and vibrant as the area itself.