Rihanna has revealed Room 6 from her ANTIdiaRy project, the video series that take fans inside the mind of the artist while blurring the lines between the digital and physical world.
While she has previously only released one video per week, this new video makes it two within a seven-day period, sparking rumours that her highly anticipated eighth album could be out before the New Year, perhaps even a Christmas release.
The latest video in her mysterious campaign, which is in collaboration with Samsung, sees her dressed in a black shimmery dress surrounded by male dancers and as she moves towards the stage, they move in unison to the beat of the music.
Samsung has tapped into Rihanna's popularity to further interact with their end users, saying, "We know that one of our consumers' passion points is music so we decided to join forces with Rihanna because she is an icon of originality and ingenuity and one of the most wildly creative voices in culture today."
Watch Rihanna's ANTIdiaRy Room 6 video sneak peek now...