Next month the Apple Music Festival will take place at London's Roundhouse, marking the technology giant's first music festival since its entry into the realm of streaming and radio.
The event will be shared worldwide via live streaming on its iTunes and Apple Music platforms and exclusive content from the festival will be on offer through Beats 1 Radio and videos via Apple Music Connect.
"We wanted to do something really special for music fans this year, the Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1." Said Apple's senior VP of Internet aervices, Eddie Cue.
This week Apple announced some of the festival's headliners – including Pharrell Williams, Florence and The Machine, One Direction and Disclosure to name a few, with more to be announced in the coming weeks.
For tickets information visit www.applemusicfestival.com and stay tuned for updates on Buro 24/7 Middle East...