Jessica Alba is stepping into beauty, as her business – The Honest Company – launches Honest Beauty, which features a new lineup of makeup and skincare products. 

Alba celebrates the launch of her new cosmetics empire with a special, and diverse ad campaign. The new images feature a range of models – each with different skin tones and ethnicities. It was important for Alba, as the Honest Beauty makeup lineup features a total of eight different colours, from ‘Snow’ to deep ‘Cocoa’.

Related story: Jessica Alba is launching a range of beauty products

Of course, the model/actress also does what she does best – taking time to pose for her own campaign shots for Honest Beauty. Take a closer look at the campaign above and below and stay tuned for a first look at the new range on Buro 24/7 Middle East...

Honest

Honest