“We think of it as ‘fashion for the face’—it’s a fun part of shaping your look,” H&M Beauty’s concept designer Sara Wallander explains of the new beauty range, which encompasses makeup, nails, fragrance, hair and body products. The new lineup even features a line of tools, including eyelash curlers, and brushes.
Five perfume options sit next to unique products such as the 'Clean Canvas Lip Scrub' and the 'Beachy Keen Salt Water Cream' hair texturizer. The new H&M Beauty range comes encassed in fresh, modern packaging – the kind of products that are meant to be displayed on your bathroom cabinet and not tucked out of sight.
Take a closer look via the gallery below and get ready for the lineup to hit the web on September 17 and H&M stores worldwide on October 1.