Byredo taps Danish beauty Freja Beha Erichsen to star in its new campaign for the fragrance 'Rose of No Man's Land'. The model is captured in black and white, peering behind the blush-coloured letters that create the perfume's name.

The new fragrance is an ode to the nurses of World War I, who were often referred to as the roses of no man's land by the soldiers and some of the profits from the sales of 'Rose of No Man's Land' will go to Doctors Without Borders in Sweden.

Take a closer look at the campaign, which was shot by photographer Craig McDean below.

Byredo

Byredo