Elizabeth Arden will soon open the doors to a new 890-square-foot temporary boutique in Paris, marking the first freestanding boutique of its kind in the French capital for the cosmetics giant.

The new space (pictured above) is a "strategic for the group," according to Axel Lecomte, country manager for France at Elizabeth Arden, “It’s very precise targeting,” Lecomte said. “Since it’s one boutique, there must be a neighborhood approach.”

Just in time for Paris Fashion Week, the new pop-up is situated in the heart of the 16th arrondissement, at 53 Rue de Passy and is open now until the last day of 2015 – December 31. 

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