Model Guinevere Van Seenus is mesmirising in the new campaign for Azzedine Alaïa's first ever fragrance – simply called Alaïa Paris.

Shot by photographer Paolo Roversi, the new ad (pictured above) features Van Seenus in a black fishtail gown by Azzedine Alaïa, mimicking the style and shape of the new Alaïa Paris perfume bottle (pictured below). Discover more about the Tunisian designer's first ever fragrance here.

Alaia campaign