In New York City filimg the Dior Poison Girl campaign, model and muse Camille Rowe takes the camera behind the scenes discussing her role as the face of the new fragrance and family. In the intimate interview, Camille explains her likeness to the Poison Girl, saying her dad used to call her "poison" when she was a little girl. Discover the must-watch video now...

Then to celebrate the launch of Dior Poison Girl, the French fashion house hosted a soiree in Paris on Monday night inviting the industry's influncers including Camille Rowe, Buro 24/7 Middle East's Miroslava Duma, Dubai influencer Diala Makki, Olga Kurylenko, Aymeline Valade, Devendra Banhart, Elizabeth Von Guttman, Malgosia Bela, Samuel Benchetrit, Raphaël Personnaz, Mimi Xu, Niels Schneider, Frédéric Beigbeder, Karole Rocher, Kristina Bazan, Yoon and Verbal, Caroline Vreeland, Noomi Rapace, Alice Dellal and Lana El Sahely. 

Now turn your attention to the Dior Poison Girl Club campaign...

The Dior Poison Girl fragrance is launching this January, 2016 across the Middle East.